Get the highest quality motivated sellers in your local area for the cheapest cost — without chasing leads, cold calling, or wasting money on paid ads. Our PPC system puts your business directly in front of sellers who are actively searching for help, giving you predictable, inbound, high-intent opportunities every single month.
Pay-Per-Click advertising, or PPC, is the process of placing your business directly at the top of search engines like Google when motivated sellers search for terms such as “sell my house fast” or “we buy houses in [city].” This matters because you’re able to capture sellers’ attention the moment they’re actively searching for solutions to sell their property.
Unlike outbound strategies like cold calling or direct mail, PPC also brings inbound leads with people who are raising their hand and saying, “I need help now.” The difference is speed: with PPC, you don’t have to wait months to see results. You can launch a campaign and start generating motivated seller leads immediately. Plus, PPC gives you full control over your budget, targeting, and scalability, allowing you to generate a consistent pipeline of high-quality leads as soon as you turn it on.
One of the most common questions real estate investors ask is, “How fast can I get leads from PPC?” The honest answer is: almost immediately. As soon as your campaign is launched, your ads start showing up at the top of Google for motivated seller searches, and leads can start coming in the very same day. This makes PPC the fastest and most direct way to generate seller opportunities in any market even if you’re in a smaller city or a large, highly competitive metro area.
Unlike SEO, which can take months to build momentum, PPC works like flipping a switch and allows you to set your budget, target your keywords, and turn on a steady flow of traffic. While you do pay for each click, the trade-off is speed, consistency, and complete control over how many leads you want to generate. With PPC, you don’t have to wait, allowing you to scale your deal flow on demand.
Both PPC (Google Ads) and SEO can generate motivated seller leads, but they work in very different ways. PPC gives you the fastest path to the top of Google allowing your ads to appear almost instantly for the exact seller keywords you want to target. You pay per click, often $50 to $100+ in competitive real estate markets, but the trade-off is immediate visibility and the ability to start generating leads the same day you launch.
SEO, on the other hand, is a longer-term play. It takes months of optimization and content before rankings stick, but once established, those leads come in without ongoing ad spend. That makes SEO extremely cost-efficient over the long run.
If your goal is speed, control, and the ability to scale lead flow on demand, PPC is the smarter investment.
SEO, on the other hand, is a long-term asset. You invest in optimizing your site and creating content, and once you rank, those leads come in consistently without ongoing per-click costs. Over time, SEO typically delivers leads at a fraction of the cost per deal compared to PPC. Additionally, SEO traffic tends to convert better because sellers trust organic search results more than paid ads.
If your goal is sustainable lead generation and long-term business growth, SEO is the smarter investment.
Choosing the right keywords is critical for PPC success. As a real estate investor targeting motivated sellers, your ads should focus on the exact phrases sellers are typing into Google when they’re ready to take action. These include:
With PPC, you’re able to show your ads directly to motivated sellers at the exact moment they’re searching for these terms. We also leverage long-tail keywords that may have lower volume but often deliver highly qualified leads. A smart keyword strategy ensures you’re not just getting clicks, but actual seller opportunities that turn into deals.
Technically, yes, you can set up and run Google Ads campaigns on your own. However, PPC is a specialized skill that requires understanding keyword targeting, bidding strategies, ad copywriting, landing page optimization, and constant campaign management. On top of that, costs can add up quickly if campaigns aren’t set up and optimized correctly.
For most real estate investors, their time is better spent talking to sellers and closing deals, not learning PPC full-time. Hiring a professional allows you to leverage proven strategies, avoid wasted ad spend, and generate leads more efficiently. This way, you get results faster while focusing on growing your business.
For most real estate investors, their time is better spent closing deals rather than learning SEO full-time. Hiring a professional allows you to leverage proven strategies and skip the learning curve, ensuring you get results faster while focusing your energy where it matters: talking to sellers and closing deals.
PPC costs can vary depending on your market, competition, and keywords, but in real estate it’s common to pay $50 to $100+ per click. That might sound expensive, but remember these are highly motivated sellers actively looking to sell their property. With the right campaign setup, those clicks quickly turn into qualified leads and closed deals.
Compared to cold calling or direct mail, PPC is far more efficient because you’re not chasing uninterested homeowners because you’re connecting with people already searching for a solution. And unlike SEO, which takes months to gain traction, PPC gives you immediate visibility and a steady flow of leads as soon as your campaign launches. The cost is tied directly to performance, meaning you can scale your budget up or down depending on how many deals you want to generate.
Successful PPC campaigns don’t just rely on ads, they depend on the quality of the landing pages those ads send traffic to. For real estate investors, this means creating content and pages that are designed to convert motivated sellers, such as:
With PPC, the goal isn’t just to get clicks, it’s to turn those clicks into leads. Well-structured landing pages and content make sure motivated sellers don’t just visit your site, but actually pick up the phone or fill out your form.
Local PPC focuses on running paid ads in your specific geographic market so your business shows up when motivated sellers in your area search on Google. This is critical for real estate investors because sellers aren’t looking for a national company, they want a local buyer who understands their market and can move quickly.
Local PPC involves:
With local PPC, you don’t waste money on clicks from outside your market. Instead, you focus your budget on the exact sellers you want who are in your area actively searching for someone to buy their house.
Speaking from experience, PPC has been one of the fastest and most reliable ways to generate motivated seller leads in my real estate investing business. Compared to cold calling and direct mail, the quality of PPC leads is much stronger as sellers are actively searching for a solution and ready to take action. This makes them more motivated, easier to work with, and more likely to close.
With PPC, I’ve been able to turn campaigns on and start generating leads the very same day. The ability to control budget, target specific cities, and scale up when needed has allowed me to keep a steady flow of opportunities. While the cost per lead is higher than SEO, PPC delivers speed and consistency, making it an essential part of my lead generation strategy.
It’s not theory, I use PPC myself and it continues to produce real deals in my business.
My personal cost per lead through SEO is consistently lower than any other method, and these are inbound leads coming to me 24/7. SEO is why I’m passionate about helping other investors build the same system—it’s not theory; it’s what fuels my own business.
